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SPD Silicon Valley Bank is the first technology and innovation bank in China serving as an independent legal entity. It is also the first Sino-US joint venture bank. SSVB’s mission is to “increase our clients’ probability of success" by providing unique financial products and services to the technology and innovation industry and redefining the banking experience for innovation companies of all sizes. SSVB aims to create the “Innovation Ecosystem" and strives to be the most sought-after bank for China’s innovation economy. Target clients include those in the hardware, software, Internet, mobile, consumer technology, life science, biotechnology and clean-tech sectors.

Challenges

  • wanted to recruit through a new recruitment channel to attract new generation talents
  • lacked an effective and convenient tool for internal referrals to increase employees’ motivation

Solutions

  • Built a WeChat recruitment system in the official WeChat public account
  • Opened the "Career Story" module that job seekers can directly learn about SPD Silicon Valley Bank
  • Created a convenient WeChat internal referral tool

Results

  • By December 15, 2019, employee referrals accounted for 64% of all recruitment channels
  • By March 31, 2020, 80% employees completed employee verification on WeChat
  • Internal referral participation increased significantly to 77% in 2019, compared with 29% in 2018

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