“瑪氏和你心意相通”
1.Portfolio Strategy and management
a)Define Omni SPT portfolio strategy (driver, defend , seed , milk) to drive brand penetration and premiumization.
b)Regular portfolio tracking and Market/Competition review to identify opportunity
c)Manage Portfolio pricing, range efficiency for sustainable and profitable growth
d)Define and continuously optimize Fit 4 Channel portfolio differentiation and distribution matrix
2.Product Innovation and renovation
a)Work with global and national MKT team to develop China Omni SPT short to middle term innovation pipeline
b)Pillar owned NPD and renovation project initiation, development and launch
c)Key contact window of global/regional product & S&OP committee
3.Product Content development and nutrition knowledge transfer
a)Product concept and RTB transcreation into local context
b)Work with Science Communication team to develop holistic product story and category education
c)Content development to support Perfect Store and Perfect Digital Store
1. Bachelor degree or above
2. At least 6+ yrs marketing experience in multinational company , FMCG related industry is a plus
3. Good communication skill and presentation skill
4. Good command of English
5. Fluent MS-office user
