公司簡介
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About the role
The City Sales Manager is responsible for growing the profitability for their segment across the Wine portfolio by providing a high level of leadership, development and coaching for Business Development Managers (BDM) within their team. Whilst develop, implement and analyse the strategy for the area of responsibility to ensure the National and state Business Plans are achieved.
Manage and leverage relevant TWE commercial and trading initiatives so as to maximise sales and marketing opportunities within a fixed expense budget.
This role will embed a ‘speed to market’ approach in customer leadership and create an environment where all business opportunities are identified and actioned with urgency.
This role will also play a key part in liaising with the local industry.
Field Sales Execution
- Be the sales manager for local province on behalf of TWE
- Work closely with the importer to achieve full year shipment target
- Work closely with the importer to develop 2rd WS network in local province,
especially in Focused cities
- Work closely with importer and key WS partner to fully developed TWE portfolio
leveraging Penfolds
- Enhance in-store execution in key regional retailers / on-premise stores
Maximise Budget Spend
- Manage all trade related spend to ensure it is maximised and creates business value,
in line with the state business plan
- Allocate resources within own team to deliver on business opportunities and create
business value
- Identify criteria, utilising insights and foresights on consumers and customers to
guide decision making on business agreements
- Establish and reinforce processes for spend management in line with corporate
governance and other legislative requirements
- Liaise and network with relevant industry bodies
- Always represent the company in a professional manner and with integrity
- Adopt a flexible approach to change, implementing new ways of doing things quickly
and effectively and supporting and leading team through change
- Oversee the management of all aspects of the sales process and team
- Provide the ongoing contact point for sales issues, whether they be internal or
external, including such issues as escalated customer queries, distribution issues, or
managing peak season demands
About you
- Hold a full A class driving licence
- Degree in Business, Commerce, or Marketing preferred
- Trade / Liquor knowledge – in particular wine industry experience will be highly
regarded
- Experience in dealing with a demanding customer base
- Strong strategic planning skills in order to develop initiatives (sales drivers) to
achieve targeted results
- Effective negotiation skills including researching and being clear of the needs of the
key stakeholders in the negotiation, and then effectively exploring alternatives and
positions to reach outcomes that gain all stakeholders acceptance.
- Experience in negotiating business agreements
- Capability to overcome customers objections and consistently gain advantage over
the competition through superior business proposals and strong persuasive selling
skills
- Strong computer skills including Excel, Outlook and Word
- Demonstrated experience in leading a successful team to achieve objectives through
skills in performance management, conflict resolution, team building and team
motivation
- Demonstrated experience in coaching others to achieve high performance
- Strong business financials understanding, analysis and application
- Strong communication and influencing skills
- Ability to understand, embrace and capitalise on change and lead others through
change
- Ability to effectively manage time and prioritise workload