公司簡(jiǎn)介

諾華中國(guó) · International
薪資面議 / 上海
2025-07-05 更新
patients activation through disease education programs via HCP and HCS social accounts covering different HCP segmentation, with effective and adaptable engagement approaches.
Major accountabilities:
?Measurement: active disease education HCP rate
# of content released by HCP/HCS
keywords share of voice in total Hyperlipidemia
?Role and Responsibility:
?HCP engagement strategy and execute engagement plan with efficient approaches by different HCP segmentation
?Disease education programs through HCP engagement forum and events
?Develop disease education programs with HCO/HCS and seek for effective coverage
?Track engagement activity and provide improvement suggestions based on insights
??Major Accountabilities
?Familiarity with the full-channel business models in pharmaceutical-related fields (hospitals, retail pharmacies, e-commerce, etc.)
?With solid HCP engagement and activity execution experience in field
?Strong self-motivation and interpersonal skills in X-function collaboration
?Creative thinking, willing to take innovative practice, learning by doing
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Data Analytics
Stakeholder Engagement
Marketing Strategy
Agility
Cross-Functional Collaboration
Product Marketing
Media Campaigns
Customer Experience
Customer Insights
Digital Marketing
Stakeholder Management
Customer Engagement
Data Strategy
Waterfall Model